paraskavedekatriaphobia*

No one really knows when or why Friday the 13th became associated with bad luck. So,  we decided to try and find out. We started our research by deconstructing the words themselves. Here's what we learned. 

Fri: A homonym for fry that suggests lots of unhealthiness and general malady. Bad (and not in a good way)

Da: Russian for yes. Which is scary, dark and bursting with conspiracy. Bad (and not in a King of Pop way)

Y: A symbol of questioning which leads naturally to the inquisition. Bad (and not in a “sometimes y” way)

The: Shorthand for something longer or longhand for something shorter. Either way you’re screwed. Bad (and not in an existential way)

13: Prime, whole, but mostly odd. Bad (and not in a primo way)

th: A soft silvery-white tetravalent radioactive metallic element. Bad (and not in an elemental way)

Put this all together and you’ve got yourself a lot of bad. Which is not lucky at all. Therefore, you can expect bad luck on Friday the 13th. 

Good thing we’ve got the Friday 13^th lucky app which turns bad luck into good. Available at app stores starting tomorrow.

*paraskavedekatriaphobia (also known as friggatriskaidekaphobia). is the scientific terms for fear of Friday the 13th